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A different take on migration: E-learning course for journalists, media workers and students in communication and media


November 2019 – February 2020: Starts with in-presence kick-off seminar in Vienna on 9th November



The E-learning course aims to provide knowledge for countering myth, prejudice and fake news by real facts, figures and personal stories on the issue of migration movements.

The course is organised in the framework of the EU co-funded project Ciak MigrACTION. The project seeks to raise awareness on migrants’ contribution to EU societies and to promote a positive narrative based on real facts on migration and integration in Italy, Greece, Austria and Hungary.

By improving journalists’, media workers’ and students' skills, youth media literacy and the use of social media for disseminating a balanced narrative on migration, the project aims to tackle stereotypes, hate speech and intolerance.


The e-learning course is developed by Südwind in partnership with the Austrian Forum for Journalism and Media (FJUM) and is addressed to 48 participants from the four project countries (Austria, Italy, Greece and Hungary). It will be implemented on the open source online-learning platform Moodle with live-webinars.

The course starts with an in-presence kick-off seminar on 9th November 2019 in Vienna and ends with an in-country final seminar in February 2020. Participation in the in-presence seminars is mandatory to ensure networking between students.


Participants will be asked to produce a media item according to the knowledge and skills acquired during the e-learning to be presented at the final seminar. At country level, participants will discuss and assess the media products and then select the top three media products to be presented to European participants. Most relevant media products may be presented to FRA – EU Fundamental Rights Agency to be included in the E-Media Toolkit produced by FRA in partnership with Ethical Journalist Network.

Participants will receive an attendance certificate.

The participation to the course is free of charge; travels and staying in Vienna are covered and organised by Ciak MigrACTION project.



Course content:

Kick off seminar in Wien

The kick off seminar will be a unique opportunity for the course participants to get to know each other, ensure networking and commitment to the course. The technical aspects of the course as well as the course content will be presented.

Duration: 8h

  1. Facts and figures about refugees and migrants

Materials: CIAK report of existing data on migration in Europe, IOM + UNHCR materials etc.

Webinar on 22 November 09:00 - 10:30 with UNHCR and IOM (tbc) presenting facts and figures about refugees and migrants: What are historic development since the 1960s? Do the real figures match with public perceptions (e.g. of an invasion)? In which direction are we moving and what are future trends? Are existing policies adequate to address the current and future movements of refugees, displaced people and migrants? What are the European concepts of flight and migration?

Duration: 3h (1,5h webinar + 1,5h moodle)

  1. Framing, power of language, communication guidelines

Materials: Charta of Rome, other communication guidelines or glossaries (IOM, EMN – European Migration Network, Ethical Journalism Network), webinar materials

Webinar 29 November 09:00 - 10:30 with Axel Grunt, communication expert talking about framing, including differences between flight and migration, i.e. what does it mean when you write about a refugee crisis instead of a refugee catastrophe? When should journalists write about refugees and when about migrants – is there a “left framing” vs. a “right framing”? How can you dismantle catchphrases and slogans often used when writing about migrants and refugees? How does the perception of the audience of refugees and migrants depend on the language used in reports about them?

Duration: 3h (1,5h webinar + 1,5h moodle)

  1. Journalist methodologies: storytelling

Materials: webinar materials

Webinar 13 December 09:00 - 10:30 with Ramin Siawash, an Afghan journalist living in Austria, telling his story as journalist in Afghanistan. A journalist refugee’s point of view on how conflicts and refugees should be portrayed in the European media.

Webinar 09 January 16:00 - 17:30 with Edith Michaeler on storytelling in the context of flight and migration including practical exercises: What are the basic rules of storytelling? How can you break down a sensitive topic such as flight or migration to the audience? How can you use stories, testimonies and images of migrants as well as of people who have not migrated but are impacted by migration to build empathy and confront prejudice and discrimination against refugees and migrants?

Duration: 4h (2 x 1,5h webinar + 1h moodle)

  1. Photo and video journalism

Materials: webinar materials

Webinars on 31 January 09:00 - 12:00 and 03 February 09:00 - 12:00 with David Kleinl, a video expert, on video journalism including practical exercises and individual feedback to all course participants: How can you make videos and photos that portray migrants and refugees in dignity? How can you share stories, news and information through videos and photos in a powerful, compelling way that will engage, inform and inspire the audience?

Duration: 6h (2 x 3h webinar)

Final seminar:

The final seminar will be used to wrap up the e-learning course. The twelve participants of each country will gather at country level to discuss their learnings, present the media items produced by them and assess them with the supervision of media experts. The twelve participants of each country will gather nationally to discuss products and select the top 3 products. They will select the top three. Afterwards all 48 participants will meet online for sharing results.

Duration: 4 (3h at country level + 1h at European level)

Total course duration: 28h (16h online, 8h kick off seminar, 4h final seminar)



Information about the webinar trainers

Axel Grunt:

Axel is a communication trainer, blogger and used to work as radio journalist, press officer and campaigner. As strategic communication consultant and trainer, he focuses on the effects of words and the power of language, especially in socio-political contexts.


Edith Michaeler:

Edith works as trainer for the Austrian forum for journalism and media (FJUM) with a focus on storytelling, strategic communication and corporate publishing. Edith used to work as journalist, author, project manager and press officer in Vienna and Brussels.


Ramin Siawash:

Ramin was born in 1993 in Kabul, Afghanistan and lives since November 2015 in Austria. Ramin Siawash has worked for seven years as a teacher, journalist and media specialist as well as human rights instructor (i.e. the Human Rights Commission of Afghanistan). He is a founder and president of "KARA" Educational Center in Afghanistan. Currently, Ramin hosts two weekly radio programs at Radio Orange, a Viennese radio station.


David Kleinl:

David is a photographer, filmmaker and video specialist. He offers video workshops for journalists who want to improve their video skills and to use their smartphone for filming, cutting and editing. He also works for the Austrian forum for journalism and media (FJUM).



UNHCR, the UN Refugee Agency, is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. UNHCR is providing information about flight and asylum to a broad public in order to prevent prejudices against refugees and asylum seekers.



Established in 1951, IOM is the leading inter-governmental organization in the field of migration and works closely with governmental, intergovernmental and non-governmental partners. The research team of IOM provides information and guidelines about migration.




09 November 2019  09:00 - 17:00  In-presence kick off seminar in Vienna

22 November 2019  09:00 - 10:30  Online webinar on facts and figures about refugees and migrants

29 November 2019  09:00 - 10:30  Online webinar on framing, power of language, communication guidelines

13 December 2019  09:00 - 10:30  Online webinar with Afghan journalist

09 January 2019  16:00 - 17:30  Online webinar on storytelling

31 January 2020  09:00 - 12:00  Online webinar on video journalism (part 1)

03 February 2020  09:00 - 12:00  Online webinar on video journalism (part 2)

February 2020 (date tbc)  09:00 - 13:00 In-presence final seminar in the country of residence (Austria, Greece, Hungary and Italy) including a final online meeting


 You can apply here until 23 Octoberhttps://docs.google.com/forms/d/e/1FAIpQLSes6x63Cpqr5Phqzx_IGr43BC1-UquMblNmR731UC0o4LpAjA/viewform?usp=sf_link


If you have any question, please contact us: sara.szilagyi@artemisszio.hu